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Food consumer science : theories, methods and application to the Western Balkans

Author: Dominique Barjolle
Publisher: Dordrecht ; New York : Springer, ©2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Food consumer science
(NL-LeOCL)352677252
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dominique Barjolle
ISBN: 9789400759466 9400759460
OCLC Number: 833361042
Description: 1 online resource.
Contents: Introduction / Dominique Barjolle, Jure Pohar --
Theories of Food Choice / Matthew Gorton, Dominique Barjolle --
Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) / Jasna Milošević Đorđevic, Iris Žeželj --
Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries / Matthew Gorton, Mitchell Ness, John White --
Exploring an Emerging Market through Focus Groups and Expert Interviews: Health Claim Products in the Western Balkans / Žaklina Stojanovic, Galjina Ognjanov --
Assessing Fruit Perception Using Focus Groups / Siet J. Sijtsema, Karin L. Zimmermann --
Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi Approach / Natasa Renko, Ružica Butigan, Sanda Renko --
Utilising Conjoint Analysis: Understanding Consumer Preferences for Traditional Food / Corinne Amblard, Elise Prugnard --
Conclusions / Dominique Barjolle, Pascal Bernardoni.
Responsibility: Dominique Barjolle [and others], editors.
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Abstract:

This book explores the main methods, models and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each with case studies. Includes research conducted  Read more...

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