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Fools rush in : Steve Case, Jerry Levin, and the unmaking of AOL Time Warner

Author: Nina Munk
Publisher: New York : HarperBusiness, ©2004.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
The inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal.
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Genre/Form: Biography
Case studies
History
Named Person: Stephen McConnell Case; Gerald M Levin; Steve Case; Gerald M Levin
Material Type: Biography
Document Type: Book
All Authors / Contributors: Nina Munk
ISBN: 0060540346 9780060540340 0060540354 9780060540357
OCLC Number: 53287639
Description: xv, 352 pages, [8] pages of plates : illustrations ; 24 cm
Contents: "Resident genius" : from Time Inc. to Time Warner, 1923-1998 --
Enter the Internet cowboys : AOL, 1985-1999 --
The big deal : AOL and Time Warner, 1999-2000 --
"Surviving is winning" : AOL Time Warner, 2000-2003.
Responsibility: Nina Munk.
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Abstract:

The inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal.

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