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Football U. : spectator sports in the life of the American university

Author: J Douglas Toma
Publisher: Ann Arbor : University of Michigan Press, ©2003.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Database:WorldCat
Summary:
"It's the great debate again: who's winning, college sports or higher education? For anyone passionate to settle that score, Football U. presents a new direction - that maybe its time for the two sides to shake hands and call a truce."
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Additional Physical Format: Online version:
Toma, J. Douglas.
Football U.
Ann Arbor : University of Michigan Press, ©2003
(OCoLC)606984871
Online version:
Toma, J. Douglas.
Football U.
Ann Arbor : University of Michigan Press, ©2003
(OCoLC)630854568
Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: J Douglas Toma
ISBN: 0472112996 9780472112999
OCLC Number: 51020382
Description: ix, 292 pages : color illustrations ; 25 cm
Contents: The name of the game: spectator sports in institution building --
The college try: the collegiate ideal and the landscape of intercollegiate athletics --
School colors: the forms of institutional culture --
Team spirit: community and the substance of institutional culture --
League standings: the university as national brand --
Home games: local involvement in the life of the American university --
Loyal fans: institutional identification at state U. --
The football school: institutional image and brand equity --
Homecoming weekend: motivating institutional advancement --
Amateur ideals and commercial realities: understanding the American university and the future of college sports.
Responsibility: J. Douglas Toma.
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Abstract:

Toma scores with a balanced look at the use of athletic programs as a tool in "branding" universities and in building community spirit, support, and identity both on campus and off. 11 photos.  Read more...

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