skip to content
For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it Preview this item
ClosePreview this item
Checking...

For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it

Author: Mark Pendergrast
Publisher: New York : Scribner's ; Toronto : Macmillan Canada ; New York : Maxwell Macmillan, ©1993.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: History
Additional Physical Format: Online version:
Pendergrast, Mark.
For God, country, and Coca-Cola.
New York : Scribner's ; Toronto : Macmillan Canada ; New York : Maxwell Macmillan, ©1993
(OCoLC)654468990
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark Pendergrast
ISBN: 0684193477 9780684193472
OCLC Number: 26502804
Description: xvii, 556 pages : illustrations ; 24 cm
Contents: Foreword / E.J. Kahn, Jr. --
Prologue: A Parable (January 1, 1985) --
pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract --
pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War --
pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles --
pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber --
pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line. 19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? --
Epilogue: The Nineties Erupt (1990-1992) --
Appendix: The Sacred Formula.
Responsibility: Mark Pendergrast.

Abstract:

How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its value as a beverage, and it rapidly grew through the Gilded Age to become the dominant consumer product of the American Century. The key to Coca-Cola's success was ubiquitous advertising, as the Company's master myth-makers first created and then quenched the thirst of a nation. And when World War II carried American troops overseas, the soft drink went as well, laying the foundation for an enduring and lucrative presence.

Drawing on previously untapped archival sources, For God, Country and Coca-Cola paints vivid portraits of the entrepreneurs who led the Company: pious Methodist Asa Candler, who nourished the fledgling enterprise across the threshold of a century; cigar-chomping Robert Woodruff, who hosted presidents at his Georgia plantation; and the aristocratic Roberto Goizueta, whose cosmopolitan background gave him the vision to reach global markets. All have left their indelible imprints on Coca-Cola. Here, too, is a colorful supporting cast of hustlers, swindlers, ad men, and con men who have made the soft drink the most recognizable trademark in the world. The underside of Coca-Cola is also here: shady legal proceedings, cozy arrangements with politicians, brutal treatment of competitors and Third World workers. But, despite its occasionally tarnished image, the Company has marched zealously forward with its cherished product - and its global conquest.

Provocative, controversial, and always entertaining, For God, Country and Coca-Cola reveals how Coke has irrevocably transformed our world. As family saga, cultural history, and, finally, the complete story of an American icon, this book is "the Real Thing."

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/26502804> # For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "26502804" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/572206#Place/toronto> ; # Toronto
    schema:about <http://experiment.worldcat.org/entity/work/data/572206#Place/usa> ; # USA.
    schema:about <http://id.worldcat.org/fast/1124119> ; # Soft drink industry
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://experiment.worldcat.org/entity/work/data/572206#Topic/frisdrankenindustrie> ; # Frisdrankenindustrie
    schema:about <http://experiment.worldcat.org/entity/work/data/572206#Thing/soft_drinks> ; # Soft drinks
    schema:about <http://experiment.worldcat.org/entity/work/data/572206#Topic/geschichte> ; # Geschichte
    schema:about <http://experiment.worldcat.org/entity/work/data/572206#Topic/boissons_gazeuses_industrie_et_commerce_etats_unis_histoire> ; # Boissons gazeuses--Industrie et commerce--États-Unis--Histoire
    schema:about <http://experiment.worldcat.org/entity/work/data/572206#Organization/coca_cola_company> ; # Coca Cola Company
    schema:about <http://experiment.worldcat.org/entity/work/data/572206#Thing/united_states> ; # United States
    schema:about <http://viaf.org/viaf/144240631> ; # Coca-Cola Company.
    schema:about <http://id.loc.gov/authorities/subjects/sh2010113969> ; # Soft drink industry--United States--History
    schema:about <http://dewey.info/class/338.7663620973/e20/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/572206#Topic/erfrischungsgetrank> ; # Erfrischungsgetränk
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "1993" ;
    schema:creator <http://viaf.org/viaf/22235317> ; # Mark Pendergrast
    schema:datePublished "1993" ;
    schema:description "Provocative, controversial, and always entertaining, For God, Country and Coca-Cola reveals how Coke has irrevocably transformed our world. As family saga, cultural history, and, finally, the complete story of an American icon, this book is "the Real Thing.""@en ;
    schema:description "Foreword / E.J. Kahn, Jr. -- Prologue: A Parable (January 1, 1985) -- pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract -- pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War -- pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles -- pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber -- pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line."@en ;
    schema:description "Drawing on previously untapped archival sources, For God, Country and Coca-Cola paints vivid portraits of the entrepreneurs who led the Company: pious Methodist Asa Candler, who nourished the fledgling enterprise across the threshold of a century; cigar-chomping Robert Woodruff, who hosted presidents at his Georgia plantation; and the aristocratic Roberto Goizueta, whose cosmopolitan background gave him the vision to reach global markets. All have left their indelible imprints on Coca-Cola. Here, too, is a colorful supporting cast of hustlers, swindlers, ad men, and con men who have made the soft drink the most recognizable trademark in the world. The underside of Coca-Cola is also here: shady legal proceedings, cozy arrangements with politicians, brutal treatment of competitors and Third World workers. But, despite its occasionally tarnished image, the Company has marched zealously forward with its cherished product - and its global conquest."@en ;
    schema:description "How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its value as a beverage, and it rapidly grew through the Gilded Age to become the dominant consumer product of the American Century. The key to Coca-Cola's success was ubiquitous advertising, as the Company's master myth-makers first created and then quenched the thirst of a nation. And when World War II carried American troops overseas, the soft drink went as well, laying the foundation for an enduring and lucrative presence."@en ;
    schema:description "19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? -- Epilogue: The Nineties Erupt (1990-1992) -- Appendix: The Sacred Formula."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/572206> ;
    schema:genre "History"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/654468990> ;
    schema:name "For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it"@en ;
    schema:productID "26502804" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/26502804#PublicationEvent/new_york_scribner_s_toronto_macmillan_canada_new_york_maxwell_macmillan_1993> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/572206#Agent/maxwell_macmillan> ; # Maxwell Macmillan
    schema:publisher <http://experiment.worldcat.org/entity/work/data/572206#Agent/scribner_s> ; # Scribner's
    schema:publisher <http://experiment.worldcat.org/entity/work/data/572206#Agent/macmillan_canada> ; # Macmillan Canada
    schema:url <http://www.gbv.de/dms/bowker/toc/9780684193472.pdf> ;
    schema:workExample <http://worldcat.org/isbn/9780684193472> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9468131> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/26502804> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/572206#Agent/macmillan_canada> # Macmillan Canada
    a bgn:Agent ;
    schema:name "Macmillan Canada" ;
    .

<http://experiment.worldcat.org/entity/work/data/572206#Agent/maxwell_macmillan> # Maxwell Macmillan
    a bgn:Agent ;
    schema:name "Maxwell Macmillan" ;
    .

<http://experiment.worldcat.org/entity/work/data/572206#Organization/coca_cola_company> # Coca Cola Company
    a schema:Organization ;
    schema:name "Coca Cola Company" ;
    schema:name "Coca-Cola Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/572206#Thing/united_states> # United States
    a schema:Thing ;
    schema:name "United States" ;
    .

<http://experiment.worldcat.org/entity/work/data/572206#Topic/boissons_gazeuses_industrie_et_commerce_etats_unis_histoire> # Boissons gazeuses--Industrie et commerce--États-Unis--Histoire
    a schema:Intangible ;
    schema:name "Boissons gazeuses--Industrie et commerce--États-Unis--Histoire"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/572206#Topic/erfrischungsgetrank> # Erfrischungsgetränk
    a schema:Intangible ;
    schema:name "Erfrischungsgetränk"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/572206#Topic/frisdrankenindustrie> # Frisdrankenindustrie
    a schema:Intangible ;
    schema:name "Frisdrankenindustrie"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010113969> # Soft drink industry--United States--History
    a schema:Intangible ;
    schema:name "Soft drink industry--United States--History"@en ;
    .

<http://id.worldcat.org/fast/1124119> # Soft drink industry
    a schema:Intangible ;
    schema:name "Soft drink industry"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://viaf.org/viaf/144240631> # Coca-Cola Company.
    a schema:Organization ;
    schema:name "Coca-Cola Company." ;
    schema:name "Coca-Cola Company" ;
    .

<http://viaf.org/viaf/22235317> # Mark Pendergrast
    a schema:Person ;
    schema:familyName "Pendergrast" ;
    schema:givenName "Mark" ;
    schema:name "Mark Pendergrast" ;
    .

<http://worldcat.org/isbn/9780684193472>
    a schema:ProductModel ;
    schema:isbn "0684193477" ;
    schema:isbn "9780684193472" ;
    .

<http://www.worldcat.org/oclc/654468990>
    a schema:CreativeWork ;
    rdfs:label "For God, country, and Coca-Cola." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/26502804> ; # For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it
    .

<http://www.worldcat.org/title/-/oclc/26502804>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/26502804> ; # For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it
    schema:dateModified "2016-06-11" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.