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For the win : how game thinking can revolutionize your business

Author: Kevin Werbach; Dan Hunter
Publisher: New York : Wharton Digital Press, 2012.
Edition/Format:   Print book : Document   Computer File : English
Summary:
Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to  Read more...
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Genre/Form: Electronic books
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Kevin Werbach; Dan Hunter
ISBN: 9781613630228 1613630220 1613630239 9781613630235
OCLC Number: 1002500339
Language Note: English.
Notes: Description based upon print version of record.
Description: 1 online resource (149 p.)
Contents: [ Contents ]; Introduction: Why Can't Business Be Fun?; LEVEL 1: Getting into the Game: An Introduction to Gamification; LEVEL 2: Game Thinking: Learning to Think Like a Game Designer; LEVEL 3: Why Games Work: The Rules of Motivation; LEVEL 4: The Gamification Toolkit: Game Elements; LEVEL 5: Game Changer: Six Steps to Gamification; LEVEL 6: Epic Fails: And How to Avoid Them; Endgame: In Conclusion; Acknowledgments; Glossary; Additional Resources; Index; About the Authors; About Wharton Digital Press; About The Wharton School
Responsibility: Kevin Werbach and Dan Hunter.

Abstract:

Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not.

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