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Fordlandia : the rise and fall of Henry Ford's forgotten jungle city

Author: Greg Grandin
Publisher: New York, N.Y. : Picador, 2010.
Edition/Format:   Print book : English : 1st Picador edView all editions and formats
Database:WorldCat
Summary:
"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex  Read more...
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Details

Genre/Form: History
Named Person: Henry Ford; Henry Ford
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Greg Grandin
ISBN: 9780312429621 0312429622
OCLC Number: 460059068
Notes: Originally published: New York : Metropolitan Books, 2009.
Awards: National Book Award Finalist, Nonfiction, 2009
Description: xiv, 416 pages : illustrations, maps ; 21 cm
Contents: Nothing is wrong with anything --
Many things otherwise inexplicable. Under an American flag ; The cow must go ; Absolute Americanisms ; That's where we sure can get gold ; Fordville ; They will all die ; Everything Jake ; When Ford comes --
Lord Ford. Two rivers ; Smoke and ash ; Prophesied subjection ; The Ford way of thinking ; What would you give for a good job? ; Let's wander out yonder ; Kill all the Americans --
Rubber Rouge. American pastoral ; Good lines, straight and true ; Mountains of the moon ; Only God can grow a tree ; Standard practices ; Bonfire of the Caterpillars ; Fallen empire of rubber ; Tomorrow land --
Epilogue : Still waiting for Henry Ford.
Other Titles: Rise and fall of Henry Ford's forgotten jungle city
Rise and fall of Fordlandia, Henry Ford's forgotten jungle city
Responsibility: Greg Grandin.
More information:

Abstract:

"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher description.

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