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Forecasting and market analysis techniques : a practical approach

Author: George Kress; John Snyder
Publisher: Westport, Conn : Quorum Books, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts. The authors acknowledge this situation and attempt to describe the key techniques for forecasting sales and analyzing markets in a format that meets the needs of an  Read more...
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Additional Physical Format: Online version:
Kress, George.
Forecasting and market analysis techniques.
Westport, Conn : Quorum Books, 1994
(OCoLC)698020170
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George Kress; John Snyder
ISBN: 089930835X 9780899308357
OCLC Number: 28586099
Description: xiv, 286 pages : illustrations ; 24 cm
Contents: 1. Introduction --
2. Measuring Accuracy of Models --
3. Acquisition of Secondary and Primary Data --
4. Time Series Models --
5. Decomposition --
6. Advanced Time Series Models --
7. Causal Models --
Simple Regression --
8. Causal Models --
Multiple Regression --
9. Box-Jenkins Approach --
10. Judgmental Techniques --
11. Additional Judgmental Techniques --
12. Monitoring and the Forecasting Process --
13. Methods for Analyzing Markets --
14. Market Segmentation --
15. Analyzing Markets --
Five Emerging Techniques.
Responsibility: George J. Kress & John Snyder.

Abstract:

Sales forecasts and market analyses are the cornerstones of the planning process, although these two tasks are usually performed by people with only limited training in either area. This book  Read more...

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?The book is useful as an introduction to the full range of forecasting techniques and the possible methods for setting up a firm's forecasting effort.?- The Journal of Business Forecasting

 
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