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Foreign languages and international trade : a global perspective

Author: Samia I Spencer; Committee for the Humanities in Alabama.; Auburn University.
Publisher: Athens : University of Georgia Press, ©1987.
Edition/Format:   Print book : Conference publication : State or province government publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Auburn (Ala., 1983)
Congresses
Additional Physical Format: Online version:
Foreign languages and international trade.
Athens : University of Georgia Press, ©1987
(OCoLC)698043949
Material Type: Conference publication, Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Samia I Spencer; Committee for the Humanities in Alabama.; Auburn University.
ISBN: 0820308226 9780820308227
OCLC Number: 12420482
Notes: Collection of papers derived from an international symposium held in the spring of 1983, sponsored by the Committee for the Humanities in Alabama and Auburn University.
Description: xxiv, 255 pages : illustrations ; 24 cm
Contents: Preface / Rose L. Hayden --
Acknowledgements / Samia I. Spencer --
Introduction / Samia I. Spencer --
Foreign languages and international trade : a working partnership for America : introduction / Claire L. Gaudiani --
Speaking the language of our customers / Paul Simon --
Humanizing international business relationships / Winton M. Blount --
Language skills and international business professionalism / Dennis P. Lockhart --
Educating for international management : the Joseph H. Lauder Institute / Claire L. Gaudiani and Jerry Wind --
International trade in the United States : past, present, and future : introduction / Cletus C. Coughlin --
The evolution of international trade in Alabama / Rebecca P. Blake. The evolution of international trade in Florida / Roy L. Crum --
The evolution of international trade in Georgia / Cletus C. Coughlin --
The evolution of international trade in Massachusetts / Bertil Liander and John F. Keller --
The evolution of international trade in Michigan / Russell A. Leach --
The evolution of international trade in Oregon / Donald H. Farness --
Foreign languages and cultural awareness : introduction / Thomas L. Warbington --
Increasing our sensitivity to French culture / Genelle Morain --
Increasing our sensitivity to German culture / Ortrun Gilbert --
Increasing our sensitivity to Hispanic culture / Joann McFerran Mount and Richard Terry Mount --
Teaching foreign languages and business skills : introduction / Daniel E. Rivas. The foreign language teaching profession / S. Frederick Starr --
Teaching French for business / Claude Le Goff --
Teaching German for business / John R. Hubbard --
Teaching Spanish for business / Nelly E. Santos --
Foreign languages and careers : introduction / Alexander R. Posniak --
Foreign languages and careers in the travel industry / Louise A. Upshaw-McClenny --
Foreign languages and careers in multinational corporations / Dawn Crawford Balinski --
Foreign languages and careers in government / Cynthia L. Beck --
Foreign languages and careers in exporting / Linwood H. Sullivan --
Foreign languages and careers in marketing / Nancy L. Doke --
Foreign languages and careers in the international insurance business / Alexandria L. Palmer. International schools and international programs : introduction / Emily A. Melvin --
Global education and the schools : a mission for the eighties and beyond / William A. Spencer --
The purpose and goals of an international high school / Ann Goellner --
International internship exchanges for successful business language programs / Ray Schaub --
Increasing the involvement of educational institutions in international affairs / Cedric L. Suzman --
Conclusion : a look at the future / S. Frederick Starr.
Responsibility: edited by Samia I. Spencer.

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