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Forming the future : lessons from the Saturn Corporation

Author: Jack O'Toole
Publisher: Cambridge, Mass. : Blackwell Publishers, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Revolutionary events require revolutionary ideas. This is the first complete account of the dramatic creation of the Saturn Corporation, General Motors' highly publicized attempt to design a product that could compete in an automobile market dominated by the Japanese. In GM's quest, the union played a tremendously important role in the design, development, and implementation of the Saturn Corporation. A leading  Read more...
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Genre/Form: Case studies
Cas, Études de
Additional Physical Format: Online version:
O'Toole, Jack, 1944-
Forming the future.
Cambridge, Mass. : Blackwell Publishers, 1996
(OCoLC)604621751
Document Type: Book
All Authors / Contributors: Jack O'Toole
ISBN: 1557868360 9781557868367
OCLC Number: 34474931
Description: xii, 208 pages : illustrations ; 24 cm
Contents: The genesis: 1980-1983 --
The study: November 1983-May 1984 --
The second phase: May 1984-December 1984 --
The corporation: January 1985-Spring 1985 --
The site and the memo: July 1985 --
The development: july 1985-December 1989 --
Launch: January 1990-December 1994 --
The future: January 1995-year 2000+
Responsibility: Jack O'Toole.

Abstract:

This is a complete account of the success behind the Saturn Corporation. What was the real purpose behind General Motor's decision to design a new product that could compete in a market controlled by  Read more...

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