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| Document Type: | Book, Computer File |
|---|---|
| All Authors / Contributors: |
C K Prahalad |
| ISBN: | 9780137009275 0137009275 |
| OCLC Number: | 316017704 |
| Notes: | Companion disc includes "12 video cases shot on location in Peru, Mexico, Venezuela, India, and Brazil plus one all-new video case. Bonus case studies (text): the EID Parry story; Innovations in energy: E = Co's investment in Tecnosol; Citizen centricity: e-governance in Andhra Pradesh." |
| Description: | xxii, 407 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.) |
| Details: | Companion disc requires computer with CD-ROM drive. Related videos are also available at the publisher's website, http://www.whartonsp.com/Prahalad |
| Contents: | Pt. I. Private sector and poverty : progress during 2004-2009 -- Pt. II. The original text of the book -- The market at the bottom of the pyramid -- Products and services for the BOP -- BOP : a global opportunity -- The ecosystem for wealth creation -- Reducing corruption : transaction governance capacity -- Development as social transformation -- Pt. III. CEO reactions to the concept and the book -- Pt. IV. Case studies and CEO comments -- Pt. V. Video clips (on CD and www.whartonsp.com/Prahalad). |
| Responsibility: | C.K. Prahalad. |
| More information: |
Abstract:
In this fifth anniversary edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world.
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Related Subjects:(14)
- International business enterprises -- Social aspects -- Developing countries.
- Non-governmental organizations -- Developing countries.
- Poor -- Developing countries.
- Economic assistance -- Developing countries.
- Globalization -- Economic aspects -- Developing countries.
- Multinationales Unternehmen
- Soziale Verantwortung
- Wirtschaftsethik
- Armut
- Wirtschaftsentwicklung
- Nichtstaatliche Organisation
- Wirtschaftshilfe
- Globalisierung
- Entwicklungsländer
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