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The fortune at the bottom of the pyramid : eradicating poverty through profits
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The fortune at the bottom of the pyramid : eradicating poverty through profits

Author: C K Prahalad
Publisher: Upper Saddle River, N.J. : Wharton School Pub., ©2010.
Edition/Format:   Book : CD for computer   Computer File : English : Rev. and updated 5th anniv. edView all editions and formats
Summary:
pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
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Details

Document Type: Book, Computer File
All Authors / Contributors: C K Prahalad
ISBN: 9780137009275 0137009275
OCLC Number: 316017704
Notes: Companion disc includes "12 video cases shot on location in Peru, Mexico, Venezuela, India, and Brazil plus one all-new video case. Bonus case studies (text): the EID Parry story; Innovations in energy: E = Co's investment in Tecnosol; Citizen centricity: e-governance in Andhra Pradesh."
Description: xxii, 407 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Details: Companion disc requires computer with CD-ROM drive. Related videos are also available at the publisher's website, http://www.whartonsp.com/Prahalad
Contents: Pt. I. Private sector and poverty : progress during 2004-2009 --
Pt. II. The original text of the book --
The market at the bottom of the pyramid --
Products and services for the BOP --
BOP : a global opportunity --
The ecosystem for wealth creation --
Reducing corruption : transaction governance capacity --
Development as social transformation --
Pt. III. CEO reactions to the concept and the book --
Pt. IV. Case studies and CEO comments --
Pt. V. Video clips (on CD and www.whartonsp.com/Prahalad).
Responsibility: C.K. Prahalad.
More information:

Abstract:

In this fifth anniversary edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest  Read more...

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