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Foundations of effective influence operations : a framework for enhancing Army capabilities

Author: Eric V Larson; United States. Army.
Publisher: Santa Monica, CA : Rand Arroyo Center, 2009.
Series: Rand Corporation monograph series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Foundations of effective influence operations.
Santa Monica, CA : Rand Arroyo Center, 2009
(DLC) 2008053723
(OCoLC)291907997
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Eric V Larson; United States. Army.
ISBN: 9780833047915 0833047914
OCLC Number: 489116369
Notes: "Prepared for the United States Army."
"MG-654-A"--Page 4 of cover.
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xxiv, 201 pages) : illustrations.
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Introduction --
Influencing individuals --
Influencing groups and networks --
Influencing adversary leadership coalitions --
Influencing mass publics --
A framework for influence operations --
Implications for planners --
Appendixes: A. Case study of influence in advertising and marketing --
B. Case study of influence in political campaigns --
C. Case studies of influence in public diplomacy --
D.A review of planning methodologies for influence operations.
Series Title: Rand Corporation monograph series.
Responsibility: Eric V. Larson [and others].

Abstract:

The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

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