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Foundations of effective influence operations : a framework for enhancing Army capabilities

Verfasser/in: Eric V Larson; United States. Army.
Verlag: Santa Monica, CA : Rand Arroyo Center, 2009.
Serien: Rand Corporation monograph series.
Ausgabe/Format   E-Book : Dokument : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.
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Gattung/Form: Electronic books
Physisches Format Print version:
Foundations of effective influence operations.
Santa Monica, CA : Rand Arroyo Center, 2009
(DLC) 2008053723
(OCoLC)291907997
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Eric V Larson; United States. Army.
ISBN: 9780833047915 0833047914
OCLC-Nummer: 489116369
Anmerkungen: "Prepared for the United States Army."
"MG-654-A"--Page 4 of cover.
Fußnote zur Reproduktion Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Beschreibung: 1 online resource (xxiv, 201 pages) : illustrations.
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Inhalt: Introduction --
Influencing individuals --
Influencing groups and networks --
Influencing adversary leadership coalitions --
Influencing mass publics --
A framework for influence operations --
Implications for planners --
Appendixes: A. Case study of influence in advertising and marketing --
B. Case study of influence in political campaigns --
C. Case studies of influence in public diplomacy --
D.A review of planning methodologies for influence operations.
Serientitel: Rand Corporation monograph series.
Verfasserangabe: Eric V. Larson [and others].

Abstract:

The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

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