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Foundations of marketing

Author: Louis E Boone; David L Kurtz; M Dale Beckman
Publisher: Toronto : Holt, Rinehart and Winston of Canada, ©1979.
Edition/Format:   Print book : English : 1st Canadian edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Louis E Boone; David L Kurtz; M Dale Beckman
ISBN: 0039200744 9780039200749
OCLC Number: 5921408
Notes: "Expanded version of [the authors'] Contemporary marketing."
Description: xii, 556, civ pages : illustrations ; 25 cm
Responsibility: Louis E. Boone, David L. Kurtz, M. Dale Beckman.

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