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Foundations of marketing

Author: M Dale Beckman; Louis E Boone; David L Kurtz
Publisher: Toronto : Holt, Rinehart and Winston of Canada, ©1988.
Edition/Format:   Book : English : 4th edView all editions and formats
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Additional Physical Format: Beckman, M. Dale, 1934-
Foundations of marketing.
Beckman, M. Dale, 1934-
Foundations of marketing.
Document Type: Book
All Authors / Contributors: M Dale Beckman; Louis E Boone; David L Kurtz
ISBN: 0039225771 9780039225773 0039225798 9780039225797
OCLC Number: 17480563
Notes: Accompanied by computer disc, formatted for IBM PC's and PC compatibles.
Description: xxi, 888 p., [4] p. of plates : ill. (some col.) ; 24 cm.
Responsibility: M. Dale Beckman, David L. Kurtz, Louis E. Boone.

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