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Foundations of marketing

Author: William M Pride; O C Ferrell
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, ©2013.
Edition/Format:   Print book : English : 5th edView all editions and formats
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Document Type: Book
All Authors / Contributors: William M Pride; O C Ferrell
ISBN: 9781111580162 1111580162
OCLC Number: 741539246
Description: xxiii, 550 pages : color illustrations ; 28 cm
Responsibility: William M. Pride, O.C. Ferrell.

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