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Foundations of strategy

Author: Robert M Grant; Judith Jordan
Publisher: Hoboken, N.J. : Wiley and Sons, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.
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Document Type: Book
All Authors / Contributors: Robert M Grant; Judith Jordan
ISBN: 9780470971277 0470971274
OCLC Number: 758983104
Description: xv, 501 pages : color illustrations ; 25 cm
Contents: Preface --
The concept of strategy --
Industry analysis --
Resources and capabilities --
The nature and sources of competitive advantage --
Business strategies in different industry and sectoral contexts --
Technology-based industries and the management of innovation --
Corporate strategy --
Global strategies and the multinational corporation --
Realising strategy --
Current trends in strategic management --
Glossary --
Index.
Responsibility: Robert M. Grant and Judith Jordan.
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Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an  Read more...

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