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Franchising : pathway to wealth creation

Author: Stephen Spinelli; Robert Rosenberg; Sue Birley
Publisher: London : FT Prentice Hall, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides analytical tools for assessing a franchise opportunity, and illuminates various aspects of the business from franchisor and franchisee perspectives. This book uses analysis and  Read more...

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Document Type: Book
All Authors / Contributors: Stephen Spinelli; Robert Rosenberg; Sue Birley
ISBN: 0130097179 9780130097170
OCLC Number: 316404889
Description: 300 pages ; 23 cm
Contents: Franchising as Entrepreneurship --
The Franchise Relationship Model --
The Wealth-Creating Power of Franchising --
Service Delivery System and Real Estate --
Selecting and Monitoring Franchisees --
The Service Delivery System and Marketing --
Transaction Analysis --
Financial Analysis --
The Dynamics of the Franchisee- Franchisor Relationship --
Understanding the Basics of U.S. Franchise Laws --
International Franchising --
Harvest.
Responsibility: Stephen Spinelli, Jr., Robert M. Rosenberg, Sue Birley.

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