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Franchising : pathway to wealth creation

Author: Stephen Spinelli; Robert Rosenberg; Sue Birley
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Provides analytical tools for assessing a franchise opportunity, and illuminates various aspects of the business from franchisor and franchisee perspectives. This book uses analysis and  Read more...

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Document Type: Book
All Authors / Contributors: Stephen Spinelli; Robert Rosenberg; Sue Birley
ISBN: 0130097179 9780130097170
OCLC Number: 54506069
Description: xviii, 234 pages : illustrations, charts ; 24 cm
Contents: 1. Franchising as Entrepreneurship. 2. The Franchise Relationship Model. 3. The Wealth-Creating Power of Franchising. 4. Service Delivery System and Real Estate. 5. Service Delivery System and Monitoring and Control. 6. Service Delivery System and Marketing. 7. Transaction Analysis. 8. Financial Analysis. 9. The Dynamics of the Franchise Relationship. 10. Franchising and the Law. 11. International Aspects of Franchising. 12. The Harvest.
Responsibility: Stephen Spinelli, Jr., Robert M. Rosenberg, Sue Birley.

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