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Free: the past and future of a.

Author: Chris Anderson
Publisher: Hyperion, 2009.
Edition/Format:   Print book : English

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Document Type: Book
All Authors / Contributors: Chris Anderson
ISBN: 9781401322908 1401322905
OCLC Number: 417112935
Notes: FP 200,000. Following his NEW YORK TIMES bestseller, THE LONG TAIL, FREE is another look at the radical new way business is done. As the cost of doing business online drops closer to zero, giving things away is not just becoming an option - it's inevitable. But if the product is free, where's the revenue? This is an economic model that goes way beyond the old concepts of "free with purchase" or "loss leaders." FREE will be essential reading in the years to come.
Description: 256 pages


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