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Friends with benefits : a social media marketing handbook

Author: Darren Barefoot; Julie Szabo
Publisher: San Francisco, Calif. : No Starch Press, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Barefoot, Darren, 1974-
Friends with benefits.
San Francisco, CA : No Starch Press, ©2010
(DLC) 2009032426
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Darren Barefoot; Julie Szabo
ISBN: 9781593272685 1593272685 9781593271992 1593271999
OCLC Number: 501191380
Description: 1 online resource (xxvii, 280 pages) : illustrations
Contents: What is social media? --
Get social media ready --
Flagging a ride : finding the right bloggers and communities --
Netiquette : Miss Manners for the Web --
Stick out your thumb : devising your pitch --
Measuring success : how to monitor the Web --
Is social media marketing risky business? --
Damage control in the digital age --
Does MySpace still matter? --
Understanding Facebook --
Video marketing with YouTube and other video sharing sites --
The Twitter revolution --
The power of crowds : understanding and participating in online communities.
Responsibility: by Darren Barefoot and Julie Szabo.
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Abstract:

A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site.

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