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From awareness to funding : a study of library support in America : a report to the OCLC membership

Author: Cathy De Rosa; Jenny Johnson, (Marketing executive); OCLC.
Publisher: Dublin, Ohio : OCLC, ©2008.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
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Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Cathy De Rosa; Jenny Johnson, (Marketing executive); OCLC.
ISBN: 9781556534003 1556534000
OCLC Number: 232357947
Description: 1 v. (various pagings) : col. ill. ; 28 cm.
Contents: Introduction: funding the mission --
From awareness to funding --
Who are the library's financial supporters? --
Elected officials and library funding --
Library funding support is an attitude, not a demographic --
Motivating probable and super supporters-testing the facts in the field --
Mobilizing probable and super supporters-what makes the difference.
Responsibility: principal contributors, Cathy De Rosa, Jenny Johnson.

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