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From awareness to funding : a study of library support in America : a report to the OCLC membership

Autor: Cathy De Rosa; Jenny Johnson, (Marketing executive); OCLC.
Editorial: Dublin, Ohio : OCLC, ©2008.
Edición/Formato:   Print book : Documento   Archivo de computadora : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
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Detalles

Tipo de material: Documento, Recurso en Internet
Tipo de documento: Libro/Texto, Archivo de computadora, Recurso en Internet
Todos autores / colaboradores: Cathy De Rosa; Jenny Johnson, (Marketing executive); OCLC.
ISBN: 9781556534003 1556534000
Número OCLC: 232357947
Descripción: 1 volume (various pagings) : color illustrations ; 28 cm
Contenido: Introduction: funding the mission --
From awareness to funding --
Who are the library's financial supporters? --
Elected officials and library funding --
Library funding support is an attitude, not a demographic --
Motivating probable and super supporters-testing the facts in the field --
Mobilizing probable and super supporters-what makes the difference.
Responsabilidad: principal contributors, Cathy De Rosa, Jenny Johnson.

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Datos enlazados


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