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From awareness to funding : a study of library support in America : a report to the OCLC membership

Autore: Cathy De Rosa; Jenny Johnson, (Marketing executive); OCLC.
Editore: Dublin, Ohio : OCLC, ©2008.
Edizione/Formato:   Libro a stampa : Document   Computer file : EnglishVedi tutte le edizioni e i formati
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Tipo materiale: Document, Risorsa internet
Tipo documento Libro, Computer file, Risorsa Internet
Tutti gli autori / Collaboratori: Cathy De Rosa; Jenny Johnson, (Marketing executive); OCLC.
{0} 9781556534003 1556534000
Numero OCLC: 232357947
Descrizione: 1 volume (various pagings) : color illustrations ; 28 cm
Contenuti: Introduction: funding the mission --
From awareness to funding --
Who are the library's financial supporters? --
Elected officials and library funding --
Library funding support is an attitude, not a demographic --
Motivating probable and super supporters-testing the facts in the field --
Mobilizing probable and super supporters-what makes the difference.
Responsabilità: principal contributors, Cathy De Rosa, Jenny Johnson.

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