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From awareness to funding : a study of library support in America : a report to the OCLC membership

Autor: Cathy De Rosa; Jenny Johnson, (Marketing executive); OCLC.
Editora: Dublin, Ohio : OCLC, ©2008.
Edição/Formato   Print book : Documento   Arquivo de Computador : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
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Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Livro, Arquivo de Computador, Recurso Internet
Todos os Autores / Contribuintes: Cathy De Rosa; Jenny Johnson, (Marketing executive); OCLC.
ISBN: 9781556534003 1556534000
Número OCLC: 232357947
Descrição: 1 volume (various pagings) : color illustrations ; 28 cm
Conteúdos: Introduction: funding the mission --
From awareness to funding --
Who are the library's financial supporters? --
Elected officials and library funding --
Library funding support is an attitude, not a demographic --
Motivating probable and super supporters-testing the facts in the field --
Mobilizing probable and super supporters-what makes the difference.
Responsabilidade: principal contributors, Cathy De Rosa, Jenny Johnson.

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