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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Author: Leslie De Chernatony
Publisher: Oxford : Butterworth-Heinemann, 2006.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
De Chernatony, Leslie, 1953-
From brand vision to brand evaluation.
Oxford : Butterworth-Heinemann, 2006
(OCoLC)63186379
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Leslie De Chernatony
ISBN: 0080459668 9780080459660
OCLC Number: 74666180
Notes: Previous edition: 2001.
Description: 1 online resource (xviii, 318 pages, [20] pages of plates) : illustrations (some color)
Responsibility: Leslie de Chernatony.

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