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From idea to profit : how to market innovative products and services

Author: Adam Jolly
Publisher: London ; Sterling, VA : Kogan Page, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
From idea to profit.
London ; Sterling, VA : Kogan Page, 2005
(DLC) 2004029680
(OCoLC)57341977
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Adam Jolly
ISBN: 1423716035 9781423716037 128022259X 9781280222597 9780749445867 0749445866
OCLC Number: 61141038
Notes: Includes index.
Description: 1 online resource (viii, 167 pages) : illustrations
Contents: Breakthroughs in value --
Market-led innovation --
Outsmarting the competition --
Designing better customer experiences --
Value propositions --
Pricing : the bigger picture --
Intellectual property --
Raising funds --
Creative culture --
Creative skills --
Products to fit customers --
Inspirational leadership --
Teaming and networking --
Space for innovation --
Accelerated solutions --
Fast-tracking the commercialization of intellectual property --
Technology transfer --
R & D tax credits --
Markets planning --
Market research --
Brand-based innovation --
Creating difference, provoking reaction --
Product launches --
Direct marketing goes interactive --
Multiple channels --
Appendix : living innovation feedback form.
Responsibility: consultant editor, Adam Jolly.
More information:

Abstract:

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.

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