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From idolatry to advertising : visual art and contemporary culture

Author: Susan G Josephson
Publisher: Armonk, N.Y. : M.E. Sharpe, ©1996.
Edition/Format:   Print book : Document   Computer File : English : 1st edView all editions and formats
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Additional Physical Format: Online version:
Josephson, Susan G.
From idolatry to advertising.
Armonk, N.Y. : M.E. Sharpe, ©1996
(OCoLC)604509267
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Susan G Josephson
ISBN: 1563248751 9781563248757 156324876X 9781563248764 1557787093 9781557787095 1557787123 9781557787125
OCLC Number: 31709917
Description: xv, 240 pages : illustrations ; 24 cm
Contents: The Cultural-Niche Theory of Art. The Different Visual Arts ; Cultural Niches ; Defining Art ; Objective Standards for Comparing Arts ; The Evolution of Visual Art --
The Fine Art Cultural Niche. The Birth of Fine Art ; The Institutionalization of Fine Art ; The Formative Ideology : Aesthetic Formalism ; Defining Who the Artist is : Expression Theory ; Modernism and Beyond --
The Popular Art Cultural Niche. The Formation of Popular Taste ; Confusions Between Fine Art and Popular Art ; The Institutions of Popular Art ; Artistic Mission ; Appropriate Subject Matter ; The Powers of Popular Art ; Popular Art as the Vanguard of Culture --
The Design Art Cultural Niche. The Need for Design Art ; The Ideologies of Craft ; Ideologies of Functional Form : The Birth of Design ; Designing for Sales ; The Power of Design ; Design Art as Cultural Niche --
Advertising. The Cultural Context Giving Rise to Advertising ; Advertising and the Power of Popular Art ; Advertising and the Power of Design --
The Media and the Rebirth of Mythic Culture. Evolution of Culture and Cognition ; The Destruction of Myth ; The New Medium for Myths ; Fulfilling the Needs for Myth ; Another Dark Age ; Idolatry ; Moving Toward a Fourth Cultural Stage.
Responsibility: Susan G. Josephson.

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