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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/31709917 Title: From idolatry to advertising : visual art and contemporary culture Author: Susan G Josephson Publisher: Armonk, N.Y. : M.E. Sharpe, ©1996. ISBN/ISSN: 1563248751 9781563248757 156324876X 9781563248764 1557787093 9781557787095 1557787123 9781557787125 OCLC:31709917

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From idolatry to advertising : visual art and contemporary culture

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From idolatry to advertising : visual art and contemporary culture

Author:	Susan G Josephson
Publisher:	Armonk, N.Y. : M.E. Sharpe, ©1996.
Edition/Format:	Book : English : 1st edView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Josephson, Susan G. From idolatry to advertising. Armonk, N.Y. : M.E. Sharpe, c1996 (OCoLC)604509267
Document Type:	Book
All Authors / Contributors:	Susan G Josephson Find more information about:
ISBN:	1563248751 9781563248757 156324876X 9781563248764 1557787093 9781557787095 1557787123 9781557787125
OCLC Number:	31709917
Description:	xv, 240 p. : ill. ; 24 cm.
Contents:	Ch. 1. The Cultural-Niche Theory of Art. 1. The Different Visual Arts. 2. Cultural Niches. 3. Defining Art. 4. Objective Standards for Comparing Arts. 5. The Evolution of Visual Art -- Ch. 2. The Fine Art Cultural Niche. 1. The Birth of Fine Art. 2. The Institutionalization of Fine Art. 3. The Formative Ideology: Aesthetic Formalism. 4. Defining Who the Artist is: Expression Theory. 5. Modernism and Beyond -- Ch. 3. The Popular Art Cultural Niche. 1. The Formation of Popular Taste. 2. Confusions Between Fine Art and Popular Art. 3. The Institutions of Popular Art. 4. Artistic Mission. 5. Appropriate Subject Matter. 6. The Powers of Popular Art. 7. Popular Art as the Vanguard of Culture -- Ch. 4. The Design Art Cultural Niche. 1. The Need for Design Art. 2. The Ideologies of Craft. 3. Ideologies of Functional Form. 4. The Birth of Design. 5. Designing for Sales. 6. The Power of Design. 7. Design Art as Cultural Niche -- Ch. 5. Advertising.
Responsibility:	Susan G. Josephson.

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