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From kitchen to market : selling your gourmet food specialty

저자: Stephen F Hall
출판사: Chicago : Dearborn Trade, ©2000.
판/형식:   Print book : 영어 : 3rd ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
From checklists, illustrations, guidelines for action, and flowcharts to all the key resources, names, and numbers, Stephen Hall has left no stone unturned to share with you the insiders' secrets to building your successful niche in the specialty foods industry.
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문서 형식:
모든 저자 / 참여자: Stephen F Hall
ISBN: 1574101382 9781574101386 0822517442 9780822517443
OCLC 번호: 44405779
설명: xvi, 240 pages : illustrations ; 23 cm
내용: How Much Will It Cost You? --
Understanding the Food Industry --
Defining the Territory --
Identifying Your Primary Markets --
Segmenting Your Markets --
Taking Advantage of Export Markets --
Going for the Big Win with Transition Products --
Understanding Gourmet Store Concerns --
Getting Ready to Market --
The Importance of Vision --
Determining Start-Up Costs --
Guidelines for Success: Start-Up Cost Analysis --
How Long Does It Take and How Much Does It Cost? --
Researching the Market to Identify Consumer Demand --
Guidelines for Success: Market Research --
Developing Your Product --
Positioning Your Product --
Pliskin's Phables --
Meeting the Competition --
Guidelines for Success: Product Development --
Producing Your Product --
Guidelines for Success: Government Regulations --
Packaging Your Product --
Guidelines for Success: Packaging --
Labeling Your Product --
Guidelines for Success: Labeling the Product --
Pricing Your Product --
Guidelines for Success: Price Flow Worksheet --
Understanding Terms --
Warehousing and Shipping Your Product --
Guidelines for Success: Warehousing and Shipping --
Guidelines for Success: Warehouse Selection Flowchart --
Taking Your Product to Market --
Six Principles for Marketing Success --
The Role of the Internet --
Guidelines for Success: Sample Elements of Establishing a Web Site --
Preparing Sales Literature --
Guidelines for Success: Sales Literature --
Selecting Point-of-Purchase Materials --
Guidelines for Success: Point-of-Purchase Materials --
Promoting the Product --
Guidelines for Success: Trade Show Milestones --
Guidelines for Success: How to Reduce Trade Show Expenses --
Guidelines for Success: Mailings to Distributors --
Publicizing Your Product --
Guidelines for Success: Public Relations --
Advertising Your Product --
Guidelines for Success: Advertising Hints --
Finding Buyers --
Guidelines for Success: Hints for Finding Buyers --
Establishing Distribution Channels --
Guidelines for Success: Specialty Food Distribution Channels --
Mail Order --
Guidelines for Success: Selling to Mail-Order Catalogs --
Arranging the Deals --
Guidelines for Success: Deals in Review --
Appointing Brokers --
Guidelines for Success: Broker Evaluation --
Locating Distributors --
Guidelines for Success: Appointing Distributors --
Making the Sale --
Guidelines for Success: Handling Buyer Objections --
Exporting--Sales in Nontraditional Markets --
Running Your Business --
Organizing Your Business --
Partnerships: What Are They All About? --
Processing Orders and Office Management --
Guidelines for Success: Order Processing Flowchart --
Developing Long-Term Customer Relationships --
Creating Your Own Success Niche --
How to Know If You Are Successful --
Trade Journals --
Trade Associations --
Trade Shows and Services --
Co-Packers --
Broker Information --
Catalog Sheet Preparation --
Packaging Design --
Packaging and Labeling Materials --
Internet Resources --
Federal Government Sources --
Business Services --
State Resources, Associations, and Agencies --
Export Assistance --
Sample Forms --
Specialty Food Market Profile --
Current and Future Trends --
Miscellaneous Resources.
책임: Stephen F. Hall.

초록:

From checklists, illustrations, guidelines for action, and flowcharts to all the key resources, names, and numbers, Stephen Hall has left no stone unturned to share with you the insiders' secrets to building your successful niche in the specialty foods industry.

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