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From products to services : insight and experience from companies which have embraced the service economy

Author: Laurie Young
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Fewer companies than ever are pure product companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Laurie Young
ISBN: 9780470026687 0470026685
OCLC Number: 191024151
Description: x, 353 pages : illustrations ; 24 cm
Contents: Why products companies consider service business --
Clarifying the strategic intent of the service business --
The degree of change needed to set up a service business --
First base : gaining a clear perspective of service markets --
Creating the services to be sold in the new market --
Altering the operations of a product company to provide services --
Selling services --
Marketing services instead of products --
Positioning a product brand in a service market --
In conclusion.
Responsibility: Laurie Young.
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"...[uses] the best academic thinking, real case studies and the author's own experience...for anyone who needs to learn fast." (Market Leader, September 1, 2008) "...for companies keen to make the Read more...

 
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