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From scratch : the uncensored history of the Food Network

Author: Allen Salkin
Publisher: New York : : Berkley Books, [2014] ©2014
Edition/Format:   Print book : Biography : English : Berkley trade paperback editionView all editions and formats
Database:WorldCat
Summary:
"The autobiography the Food Network would write if it could write one--a candid, behind-the-scenes look at how one network launched one of the biggest cultural waves of the last 20 years"--
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Genre/Form: Biography
Material Type: Biography
Document Type: Book
All Authors / Contributors: Allen Salkin
ISBN: 9780425272862 0425272869 9780399159329 0399159320
OCLC Number: 894055256
Notes: Includes index.
Description: xiv, 496 pages, 16 unnumbered pages of plates : illustrations ; 21 cm
Contents: Preface: Roll Over --
Prologue: A Final Toast to Emeril Live --
Starting from Scratch --
CNN with Stoves --
"Chefs Are the New Rock Stars" --
Bobby, Sara, Mario, and the Too-Hot Tamales --
BAM! --
Changing the Recipe --
New Owners Again!?! --
"Allez Cuisine!" --
You Reap What You Sow --
Comfort Food --
Noodle Roni with Blue Eyes : A New Kind of Star --
Competitors Sharpen Their Knives --
Channeling the Soul of a Chef --
A Ten-Billion-Dollar Prize --
Epilogue --
Afterword --
Acknowledgments.
Responsibility: Allen Salkin.

Abstract:

"The autobiography the Food Network would write if it could write one--a candid, behind-the-scenes look at how one network launched one of the biggest cultural waves of the last 20 years"--

"Big personalities, high drama--the extraordinary behind-the-scenes story of the Food Network, now about to celebrate its twentieth anniversary: the business, media, and cultural juggernaut that changed the way America thinks about food. In October 1993, a tiny start-up called the Food Network debuted to little notice. Twenty years later, it is in 100 million homes, approaches a billion dollars a year in revenue, and features a galaxy of stars whose faces and names are as familiar to us as our own family's. But what we don't know about them, and the people behind them, could fill a book. Based upon extensive inside access, documents, and interviews with hundreds of executives, stars, and employees all up and down the ladder, Allen Salkin's book is an exhilarating roller-coaster ride from chaos to conquest (and sometimes back). As Salkin takes us inside the conference rooms, studios, homes, restaurants, and after-hours meetings, we see a salty Julia Child lording it over the early network performers; a fragile Emeril Lagasse staggering from the sudden public shock of cancellation; a very green Rachael Ray nearly burning down the set on her first day; a torn Tyler Florence accepting the Applebee's job he knows he can't refuse, but with a chill running down his spine; a determined Bobby Flay reinventing himself once again to survive. Paula Deen, Tom Colicchio, Anthony Bourdain, Mario Batali, Jamie Oliver, Martha Stewart, Guy Fieri, Cat Cora: Salkin illuminates the people we thought we knew, and the ones we never knew about, in this irresistible story of the intersection between business, television, pop culture, food-and us"--

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