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From silence to voice : what nurses know and must communicate to the public

Author: Bernice Buresh; Suzanne Gordon; Canadian Nurses' Association.
Publisher: Ottawa : Canadian Nurses Association, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Nurses' Instruction
Additional Physical Format: Online version:
Buresh, Bernice, 1941-
From silence to voice.
Ottawa : Canadian Nurses Association, ©2000
(OCoLC)606571989
Document Type: Book
All Authors / Contributors: Bernice Buresh; Suzanne Gordon; Canadian Nurses' Association.
ISBN: 9781551199740 1551199742
OCLC Number: 44068959
Description: xiv, 294 pages : illustrations, portraits ; 23 cm
Contents: Ending the silence --
Creating a voice of agency --
Presenting yourself as a nurse --
Tell the world what you do --
How the news media work --
Reaching out to the news media --
Working with public relations professionals --
Constructing campaigns that work --
In your own voice : writing letters to the editor and op-eds --
Appearing on television and radio --
Promoting nursing research --
The constructive "collision of publicity."
Responsibility: Bernice Buresh and Suzanne Gordon ; foreword by Patricia Benner ; afterword by Mary Ellen Jeans.

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