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The fundamentals of creative design

Author: Gavin Ambrose; Paul Harris
Publisher: Lausanne, Switzerland : AVA Pub., 2011.
Series: AVA fundamentals.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The Fundamentals of Creative Design (second edition) forms a clear and comprehensive introduction to graphic design. The second edition features revised content, including case studies and visuals, 'how to' sections at the end of each chapter, plus a redesigned structure for straightforward navigation.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gavin Ambrose; Paul Harris
ISBN: 1283426153 9781283426152 2940411611 9782940411610
OCLC Number: 795808368
Description: 1 online resource (192 pages) : illustrations.
Contents: Introduction. Format: choosing a paper size; ISO and American paper sizes; standard web sizes; film and moving image; file formats; exercise: format/proportion. Layout and grids: why use a grid?; the perimeter; juxtaposition; pace and hierarchy; the Golden Section and Fibonacci numbers; baseline grid; exercise: active and passive/looking closer. Typography: type; anatomy of a typeface; describing type; classification systems; extended type families; typographic colour; type generation; vertical and horizontal spacing; type personality; special characters and ligatures; Frutiger's grid; type detailing; typographic themes; exercise: type classification/type in the environment. Image: image meaning; image types; altering images; type as image; layers; exercise: juxtaposition/symbols and icons. Colour: understanding colour; basic terminology; specials or spot colours; colour combinations; colouring images; colour as branding; exercise: emotional swings / colour combinations. Print finishing: paper types; paper engineering; lithography and CTP; four-colour tints; fore-edge printing; screen-printing; letterpress; hot metal type; varnishes; physical finishing; folding, throwouts and gatefolds; binding; exercise: printed ephemera / woodblock composition. Glossary. Index. Contacts and credits. Working with ethics.
Series Title: AVA fundamentals.
Responsibility: Gavin Ambrose, Paul Harris.

Abstract:

Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking,  Read more...

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This small volume is one in a series of 20 books in the AVA Fundamentals series. This second edition (1st ed., 2003) includes new examples of the principles (including their historical origins) of Read more...

 
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