详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Joby John |
| ISBN: | 156720564X 9781567205640 |
| OCLC号码: | 52594807 |
| 描述: | xx, 216 p. : ill. ; 25 cm. |
| 内容: | Pt. I. Introduction and overview. Introduction to customer-focused management -- pt. II. Understanding customer value and service orientation. Customer value : what business are you in? -- On being service oriented : the key to a sustainable competitive advantage -- pt. III. Managing customer information. Understanding the customer -- Customer knowledge management -- pt. IV. Creating and delivering superior customer value -- Delivering customer-focused value by managing customer interactions -- Maximizing yield from value-creating assets -- pt. V. Managing customer relationships. Selecting and attracting the right customers -- Guaranteeing customer value and product quality -- Customer defection management -- pt. VI. Ensuring customer-focused culture. Ensuring a customer-focused corporate culture. |
| 责任: | Joby John. |
标签
添加标签 目的是为 "Fundamentals of customer-focused management : competing through service".
争取是第一个!

