跳到内容
Fundamentals of customer-focused management : competing through service 预览资料
关闭预览资料
  • 预览此资料(Questia)

Fundamentals of customer-focused management : competing through service

著者: Joby John
出版商: Westport, Conn. : Praeger, 2003.
版本/格式:   图书 : 英语查看所有的版本和格式
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

 

在图书馆查找

正在检索... 正在查找有这资料的图书馆...

详细书目

文件类型:
所有的著者/提供者: Joby John
ISBN: 156720564X 9781567205640
OCLC号码: 52594807
描述: xx, 216 p. : ill. ; 25 cm.
内容: Pt. I. Introduction and overview. Introduction to customer-focused management --
pt. II. Understanding customer value and service orientation. Customer value : what business are you in? --
On being service oriented : the key to a sustainable competitive advantage --
pt. III. Managing customer information. Understanding the customer --
Customer knowledge management --
pt. IV. Creating and delivering superior customer value --
Delivering customer-focused value by managing customer interactions --
Maximizing yield from value-creating assets --
pt. V. Managing customer relationships. Selecting and attracting the right customers --
Guaranteeing customer value and product quality --
Customer defection management --
pt. VI. Ensuring customer-focused culture. Ensuring a customer-focused corporate culture.
责任: Joby John.

评论

用户提供的评论
正在检索weRead中的评论...
正在获取GoodReads评论...
正在检索Amazon中的评论...

标签

争取是第一个!
确认申请

您可能已经申请过这份资料。如果还是想申请,请选确认。

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.