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The fundamentals of design management

Author: Kathryn Best
Publisher: Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, ©2010.
Series: AVA fundamentals.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design  Read more...
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Document Type: Book
All Authors / Contributors: Kathryn Best
ISBN: 9782940411078 2940411077
OCLC Number: 429604982
Description: 208 pages : illustrations (chiefly color) ; 23 cm.
Contents: 1 Design in context --
2 Design overview --
3 Management overview --
4 Accounting and finance --
5 Marketing and brand communication --
6 Design and innovation.
Series Title: AVA fundamentals.
Responsibility: Katheryn Best.

Abstract:

A guide to managing the people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences. It is suitable for those from various  Read more...

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'As with other AVA publications 'The Fundamentals of Design Management' clearly articulates all elements and processes involved. The design and layout of the book adds to its appeal as our learners Read more...

 
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