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The fundamentals of graphic design

Auteur : Gavin Ambrose; Paul Harris
Éditeur: Lausanne : AVA Pub./Academia, 2009.
Collection: AVA academia.
Édition/format:   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Résumé:

Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of  Lire la suite...

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Détails

Genre/forme: Electronic books
Format – détails additionnels: Print version:
Ambrose, Gavin.
Fundamentals of graphic design.
Lausanne : AVA Pub./Academia, 2009
(OCoLC)299751021
Type d’ouvrage: Document, Ressource Internet
Type de document: Ressource Internet, Fichier d'ordinateur
Tous les auteurs / collaborateurs: Gavin Ambrose; Paul Harris
ISBN: 9782940439034 2940439036
Numéro OCLC: 608102117
Description: 1 online resource (192 pages) : color illustrations.
Contenu: How to get the most out of this book. Introduction. Graphic design as a discipline: What is graphic design?; What is a graphic designer?; Group structures and working methods; Graphic design today. Influences and creative elements: Graphic design: art or craft?; Industrialisation; Technology; Typography; Consumerism; Identity and branding; Social responsibility; Modernism and postmodernism; Nostalgia and rhetoric; Semiotics; Vernacular. The graphic design process: The brief; Articulating design; Sources of inspiration; Design as problem solving; Creative thinking; Wit and humour; Layers of meaning; Development and experimentation; Art direction; Prototyping; Commissioning art. Delivering the message: Print; Direct mail; Information design; Packaging; Screen design; Environmental design. Procuring work: Self-promotion; Portfolios. The production process: Basic tools; Specialist colour; File formats; Print-finishing. Appendix. Glossary. Index. Acknowledgements.
Titre de collection: AVA academia.
Responsabilité: Gavin Ambrose, Paul Harris.

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'Exciting visual examples! Easy reading - clear definitions.' - Ejenobo Oke, Manchester College, USA. 'I believe that it is the most comprehensive look at graphic design as a discipline that I have Lire la suite...

 
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