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The fundamentals of graphic design

著者: Gavin Ambrose; Paul Harris
出版: Lausanne : AVA Pub./Academia, 2009.
シリーズ: AVA academia.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:

Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of  続きを読む

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詳細

ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Ambrose, Gavin.
Fundamentals of graphic design.
Lausanne : AVA Pub./Academia, 2009
(OCoLC)299751021
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Gavin Ambrose; Paul Harris
ISBN: 9782940439034 2940439036
OCLC No.: 608102117
物理形態: 1 online resource (192 pages) : color illustrations.
コンテンツ: How to get the most out of this book. Introduction. Graphic design as a discipline: What is graphic design?; What is a graphic designer?; Group structures and working methods; Graphic design today. Influences and creative elements: Graphic design: art or craft?; Industrialisation; Technology; Typography; Consumerism; Identity and branding; Social responsibility; Modernism and postmodernism; Nostalgia and rhetoric; Semiotics; Vernacular. The graphic design process: The brief; Articulating design; Sources of inspiration; Design as problem solving; Creative thinking; Wit and humour; Layers of meaning; Development and experimentation; Art direction; Prototyping; Commissioning art. Delivering the message: Print; Direct mail; Information design; Packaging; Screen design; Environmental design. Procuring work: Self-promotion; Portfolios. The production process: Basic tools; Specialist colour; File formats; Print-finishing. Appendix. Glossary. Index. Acknowledgements.
シリーズタイトル: AVA academia.
責任者: Gavin Ambrose, Paul Harris.

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出版社によるあらすじ

'Exciting visual examples! Easy reading - clear definitions.' - Ejenobo Oke, Manchester College, USA. 'I believe that it is the most comprehensive look at graphic design as a discipline that I have 続きを読む

 
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