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The fundamentals of graphic design

著者: Gavin Ambrose; Paul Harris
出版商: Lausanne : AVA Pub./Academia, 2009.
丛书: AVA academia.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
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Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of  再读一些...

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类型/形式: Electronic books
附加的形体格式: Print version:
Ambrose, Gavin.
Fundamentals of graphic design.
Lausanne : AVA Pub./Academia, 2009
(OCoLC)299751021
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Gavin Ambrose; Paul Harris
ISBN: 9782940439034 2940439036
OCLC号码: 608102117
注意: Includes index.
描述: 1 online resource (192 p.) : col. ill.
内容: How to get the most out of this book. Introduction. Graphic design as a discipline: What is graphic design?; What is a graphic designer?; Group structures and working methods; Graphic design today. Influences and creative elements: Graphic design: art or craft?; Industrialisation; Technology; Typography; Consumerism; Identity and branding; Social responsibility; Modernism and postmodernism; Nostalgia and rhetoric; Semiotics; Vernacular. The graphic design process: The brief; Articulating design; Sources of inspiration; Design as problem solving; Creative thinking; Wit and humour; Layers of meaning; Development and experimentation; Art direction; Prototyping; Commissioning art. Delivering the message: Print; Direct mail; Information design; Packaging; Screen design; Environmental design. Procuring work: Self-promotion; Portfolios. The production process: Basic tools; Specialist colour; File formats; Print-finishing. Appendix. Glossary. Index. Acknowledgements.
丛书名: AVA academia.
责任: Gavin Ambrose, Paul Harris.

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'Exciting visual examples! Easy reading - clear definitions.' - Ejenobo Oke, Manchester College, USA. 'I believe that it is the most comprehensive look at graphic design as a discipline that I have 再读一些...

 
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