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The fundamentals of graphic design

Author: Gavin Ambrose; Paul Harris
Publisher: Lausanne : AVA Publishing, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats

Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gavin Ambrose; Paul Harris
ISBN: 9782940373826 2940373825
OCLC Number: 881475254
Notes: Includes index.
Description: 192 pages : illustrations ; 24 cm
Contents: How to get the most out of this book. Introduction. Graphic design as a discipline: What is graphic design?; What is a graphic designer?; Group structures and working methods; Graphic design today. Influences and creative elements: Graphic design: art or craft?; Industrialisation; Technology; Typography; Consumerism; Identity and branding; Social responsibility; Modernism and postmodernism; Nostalgia and rhetoric; Semiotics; Vernacular. The graphic design process: The brief; Articulating design; Sources of inspiration; Design as problem solving; Creative thinking; Wit and humour; Layers of meaning; Development and experimentation; Art direction; Prototyping; Commissioning art. Delivering the message: Print; Direct mail; Information design; Packaging; Screen design; Environmental design. Procuring work: Self-promotion; Portfolios. The production process: Basic tools; Specialist colour; File formats; Print-finishing. Appendix. Glossary. Index. Acknowledgements.
Responsibility: Gavin Ambrose + Paul Harris.


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'Exciting visual examples! Easy reading - clear definitions.' - Ejenobo Oke, Manchester College, USA. 'I believe that it is the most comprehensive look at graphic design as a discipline that I have Read more...

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