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The fundamentals of graphic design

Author: Gavin Ambrose; Paul Harris
Publisher: Lausanne, Switzerland : AVA Academia, ©2009.
Series: AVA fundamentals.
Edition/Format:   eBook : Document : EnglishView all editions and formats

Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of  Read more...


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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ambrose, Gavin.
Fundamentals of graphic design.
Lausanne, Switzerland : AVA Academia, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gavin Ambrose; Paul Harris
OCLC Number: 747046244
Description: 1 online resource (192 pages) : illustrations.
Contents: How to get the most out of this book. Introduction. Graphic design as a discipline: What is graphic design?; What is a graphic designer?; Group structures and working methods; Graphic design today. Influences and creative elements: Graphic design: art or craft?; Industrialisation; Technology; Typography; Consumerism; Identity and branding; Social responsibility; Modernism and postmodernism; Nostalgia and rhetoric; Semiotics; Vernacular. The graphic design process: The brief; Articulating design; Sources of inspiration; Design as problem solving; Creative thinking; Wit and humour; Layers of meaning; Development and experimentation; Art direction; Prototyping; Commissioning art. Delivering the message: Print; Direct mail; Information design; Packaging; Screen design; Environmental design. Procuring work: Self-promotion; Portfolios. The production process: Basic tools; Specialist colour; File formats; Print-finishing. Appendix. Glossary. Index. Acknowledgements.
Series Title: AVA fundamentals.
Responsibility: Gavin Ambrose + Paul Harris.


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'Exciting visual examples! Easy reading - clear definitions.' - Ejenobo Oke, Manchester College, USA. 'I believe that it is the most comprehensive look at graphic design as a discipline that I have Read more...

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