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The Fundamentals of Graphic Design

Author: Ambrose, Gavin; Paul Harris
Publisher: AVA Publishing 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design is an ideal guide for anyone  Read more...
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Details

Genre/Form: Electronic resource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ambrose, Gavin; Paul Harris
ISBN: 1282440667 9781282440661
OCLC Number: 748209550
Description: 1 online resource (192)
Contents: Cover --
Title Page --
Copyright --
Contents --
How to get the most out of this book --
Introduction --
Chapter 1 --
Graphic design as a discipline --
What is graphic design? --
What is graphic designer? --
Group structures and woking methods --
Graphic design today --
Chapter 2 --
Influences and creative elements --
Graphic design: art or craft? --
Industrialisation --
Technology --
Typography --
Consumerism --
Identity and branding --
Social responsibility --
Modernism and postmodernism --
Nostalgia and rhetoric --
Semiotics --
Vernacular --
Chapter 3 --
The graphic design process --
The brief --
Articulating design --
Sources of inspiration --
Design as problem solving --
Creative thinking --
Wit and humour --
Layers of meaning --
Development and experimentation --
Art direction --
Prototyping --
Commissioning art --
Chapter 4 --
Delivering the message --
Print --
Direct mail --
Information design --
Packaging --
Screen design --
Environmental design --
Chapter 5 --
Procuring work --
Self-promotion --
Portfolios --
Chapter 6 --
The production process --
Basic tools --
Specialist colour --
File formats --
Print finishing --
Appendix --
Glossary --
Index --
Acknowledgements

Abstract:

The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

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Linked Data


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