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The fundamentals of interactive design

Author: Michael Salmond; Gavin Ambrose
Publisher: London : AVA Academia, 2013.
Series: AVA fundamentals.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way. This title takes a snapshot of the essential areas of digital  Read more...

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Document Type: Book
All Authors / Contributors: Michael Salmond; Gavin Ambrose
ISBN: 9782940411863 2940411867
OCLC Number: 815366898
Description: 192 pages : illustrations ; 23 cm.
Contents: Ch 1. Interactive design as a discipline. What is interactive design? ; What does an interactive designer do? ; Interview : Darrell Wilkins, creative director ; The design document ; Using new technology ; Case study : Kaiser Chiefs' website ; Project : Create concepts and storyboards --
ch. 2. Ideas, prototypes and experiences. Where do ideas come from? ; Influences and the creative process ; The medium informs the design ; Emotional attachment to the product ; Designing experiences ; Interview : Lydia Swangren, UX designer ; Case study : Multi-platform delivery ; Project : Engage through interactivity --
ch. 3. The industry process. The pitch ; Interview : David Burrows, design consultant ; Art direction and aesthetic ; Case study : WrestleMania viral campaign ; Project : Create a campaign pitch --
ch. 4. Audience, usability and testing. Design for the audience ; Usability in design : rules and principles ; Usability and content ; Usability and visual communication ; Usability testing ; Interview : Trevor May, mobile designer ; Case study : Glastonbury app ; Project : Create an interactive promotion --
ch. 5. Motion graphics and shareable media. Motion and interactivity ; Augmented reality ; Video and motion graphics ; Interview : Krystal Schultheiss, motion graphics developer ; The video production process ; Viral videos ; Social media ; Interview : Steve Smith, senior developer ; Case study : pq-eyewear website ; Project : Create a campaign for a TV series --
ch. 6. Games. Computer games ; Games as an interactive medium ; Interview : Pete Everett, advergame designer ; Case study : Coca-Cola Open the Games ; Project : Create an advergame
Series Title: AVA fundamentals.
Responsibility: Michael Salmond, Gavin Ambrose.

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The Fundamentals of Interactive Design is a fantastic entree into the field of Interactive Design. Ambrose and Salmond have created a timely, and nearly timeless text (relative to the speed by which Read more...

 
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