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Fundamentals of marketing : from product to profit

Author: Eugene M Johnson; American Management Association. Extension Institute.
Publisher: [New York] : American Management Assoc., ©1990.
Series: Marketing management skills series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Genre/Form: Programmed instruction
Document Type: Book
All Authors / Contributors: Eugene M Johnson; American Management Association. Extension Institute.
OCLC Number: 23749876
Notes: Loose-leaf.
"The first edition of this book was published under the title: Fundamentals of Modern Marketing"--Title page verso.
Description: xiii, 247 pages ; 30 cm.
Series Title: Marketing management skills series.
Responsibility: Eugene M. Johnson.

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