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Fundamentals of marketing

Author: William J Stanton; Kenneth E Miller; Roger A Layton
Publisher: Sydney : McGraw-Hill, ©1991.
Edition/Format:   Print book : English : 2nd Australian edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: William J Stanton; Kenneth E Miller; Roger A Layton
ISBN: 0074527746 9780074527740
OCLC Number: 27492402
Description: xiv, 690 pages : illustrations (some color) ; 25 cm
Responsibility: William J. Stanton, Kenneth E. Miller, Roger A. Layton.

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