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The fundamentals of marketing

Autor: Edward Russell
Editorial: Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, ©2010.
Serie: AVA fundamentals.
Edición/Formato:   Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop  Leer más
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Detalles

Tipo de documento: Libro/Texto
Todos autores / colaboradores: Edward Russell
ISBN: 9782940373727 2940373728
Número OCLC: 470882873
Descripción: 191 pages : illustrations (chiefly color) ; 23 cm.
Contenido: The business of marketing --
Consumer behaviour --
Product and brand development --
Strategic pricing --
Distribution channel marketing --
Promotion in marketing.
Título de la serie: AVA fundamentals.
Responsabilidad: Edward Russell.

Resumen:

Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful  Leer más

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'The best way I can describe it is to say that it's not just a marketing book, but a work of art. Brilliant.' - Anthony Browne, Greenwich College, UK. 'This book is clearly laid out, has excellent, Leer más

 
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