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Fundamentals of school marketing

Author: Johanna Lockhart
Publisher: Lanham, Maryland : Rowman & Littlefield, 2016.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Lockhart, Johanna, 1971-
Fundamentals of school marketing.
Lanham, Maryland : Rowman & Littlefield, 2016
(DLC) 2016030912
Document Type: Book
All Authors / Contributors: Johanna Lockhart
ISBN: 9781475829952 1475829957 9781475829969 1475829965
OCLC Number: 949750320
Description: xiv, 139 pages : illustrations ; 24 cm
Contents: School marketing: what it is and why it matters --
Getting started --
Marketing research and database marketing --
Marketing communication.
Responsibility: Johanna M. Lockhart.

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In this step-by-step guide for marketing success, author Johanna M. Lockhart explains the why behind school marketing and provides concise information on how each school can develop a plan for Read more...

 
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