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Fundamentals of sport marketing

Author: Brenda G Pitts; David Kent Stotlar
Publisher: Morgantown, WV : Fitness Information Technology, ©1996.
Series: Sport management library.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Brenda G Pitts; David Kent Stotlar
ISBN: 1885693028 9781885693020
OCLC Number: 34358348
Description: xix, 290 p. : ill. ; 27 cm.
Contents: The sport business industry --
The global market for the sport industry --
Historical eras in sport marketing --
Sport marketing theory --
Sport marketing research and segmentation --
Marketing information systems --
The marketing mix and the sport industry --
The product in the sport industry --
Pricing strategies for the sport industry --
Distribution in the sport industry --
Promotion in the sport industry --
Promotional methods in sport --
Media relations in sport --
marketing through endorsements and sponsorships --
Using licensing and logos in the sport industry.
Series Title: Sport management library.
Responsibility: Brenda G. Pitts, David K. Stotlar.

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