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Fundamentals of sport marketing

Autor: Brenda G Pitts; David Kent Stotlar
Editorial: Morgantown, WV : Fitness Information Technology, ©1996.
Serie: Sport management library.
Edición/Formato:   book_printbook : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
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Detalles

Tipo de documento: Libro/Texto
Todos autores / colaboradores: Brenda G Pitts; David Kent Stotlar
ISBN: 1885693028 9781885693020
Número OCLC: 34358348
Descripción: xix, 290 pages : illustrations ; 27 cm.
Contenido: The sport business industry --
The global market for the sport industry --
Historical eras in sport marketing --
Sport marketing theory --
Sport marketing research and segmentation --
Marketing information systems --
The marketing mix and the sport industry --
The product in the sport industry --
Pricing strategies for the sport industry --
Distribution in the sport industry --
Promotion in the sport industry --
Promotional methods in sport --
Media relations in sport --
marketing through endorsements and sponsorships --
Using licensing and logos in the sport industry.
Título de la serie: Sport management library.
Responsabilidad: Brenda G. Pitts, David K. Stotlar.

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Datos enlazados


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