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Fundamentals of sport marketing

저자: Brenda G Pitts; David Kent Stotlar
출판사: Morgantown, WV : Fitness Information Technology, ©1996.
시리즈: Sport management library.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
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문서 형식:
모든 저자 / 참여자: Brenda G Pitts; David Kent Stotlar
ISBN: 1885693028 9781885693020
OCLC 번호: 34358348
설명: xix, 290 pages : illustrations ; 27 cm.
내용: The sport business industry --
The global market for the sport industry --
Historical eras in sport marketing --
Sport marketing theory --
Sport marketing research and segmentation --
Marketing information systems --
The marketing mix and the sport industry --
The product in the sport industry --
Pricing strategies for the sport industry --
Distribution in the sport industry --
Promotion in the sport industry --
Promotional methods in sport --
Media relations in sport --
marketing through endorsements and sponsorships --
Using licensing and logos in the sport industry.
일련 제목: Sport management library.
책임: Brenda G. Pitts, David K. Stotlar.

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