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Fundamentals of sport marketing

著者: Brenda G Pitts; David Kent Stotlar
出版商: Morgantown, WV : Fitness Information Technology, ©1996.
丛书: Sport management library.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
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所有的著者/提供者: Brenda G Pitts; David Kent Stotlar
ISBN: 1885693028 9781885693020
OCLC号码: 34358348
描述: xix, 290 p. : ill. ; 27 cm.
内容: The sport business industry --
The global market for the sport industry --
Historical eras in sport marketing --
Sport marketing theory --
Sport marketing research and segmentation --
Marketing information systems --
The marketing mix and the sport industry --
The product in the sport industry --
Pricing strategies for the sport industry --
Distribution in the sport industry --
Promotion in the sport industry --
Promotional methods in sport --
Media relations in sport --
marketing through endorsements and sponsorships --
Using licensing and logos in the sport industry.
丛书名: Sport management library.
责任: Brenda G. Pitts, David K. Stotlar.

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